Paying for reviews or offering discounts for them violates Google’s terms of service and can lead to the removal of reviews.

Responding also encourages more users to leave reviews, since it’s evident that their feedback will be valued and acted upon. This shows potential customers that you’re engaged and willing to do whatever you can to ensure customer satisfaction. Always Respond to Reviewsįrom the most negative to the glowingly positive. Once your business is verified you can begin interacting with your reviewers. To complete the process Google will mail a postcard to your business containing a unique PIN within two weeks. Simply head over to Google My Business to register your business address. Thankfully, Google makes this process as easy as possible. Improving Your Reviewsīefore establishing a review strategy the first thing you need to do is make sure your business is Google Verified. One out of seven searchers is prepared to immediately act on their search results, so it’s vital you make a good first impression. As important as curating reviews on Facebook or Yelp may be, Google Reviews reign supreme. Local search results put a heavy emphasis on Google Reviews, which also impacts your SEO ranking. Read our guides below on how to start a service business: And they are especially important to get from your initial customers if you’re just starting your company. Reviews are a key indicator for customers no matter what size your business is. It’s also where users determine if a company is trustworthy. With 3.5 billion searches a day, consumers rely on Google to help them find local businesses and services.

When it comes to searching for a new product or service it’s no surprise that most people head to Google first.

Google reviews for business